Secrets of Fruitful Cooperation of Marketing Agencies with Software Companies

As we’ve already mentioned, clients come to digital agencies looking for opportunities and solutions to boost their productivity. And they want a holistic approach and an all-in-one solution. If the agency cannot offer it, then the clients will keep looking until they find someone, who offers a wider range of services. Having a reliable team of developers by your side gives you a competitive advantage over all other agencies.

It’s not a secret that traditional digital agencies tend to have less clients than their more modern counterparts that offer full-scale services. Also, you may keep losing clients if you do not have enough workforce to fulfill all their needs. To get rid of this issue and expand your client base, you need an established relationship with a partner who you can turn to when you need and is able to provide consistent software development services. This cooperation can become mutually beneficial because often the clients of IT development companies need marketing services. So by exchanging client bases, you will enrich yours and boost your agency revenue.

Do you take good care of your own digital systems and their security? Sometimes digital agencies are like a shoemaker whose kids do not have shoes. They lack systems maintenance, security updates, and even basic technical background to keep everything running smoothly. And that is exactly when a software development partner can come in handy. Tune all processes within your own company and become even more productive with the help of an experienced technical partner. Don’t hire freelancers or part-time specialists, as they will not guarantee you timely optimization. Rely on solid experienced companies and don’t even bother spending countless additional time and money on gathering and integrating an in-house team.

Let’s say you have a client who came to you with the request to promote the website or mobile application. And while taking a look at the project you are going to work with, you find out that it is not as great as the client thought and, on top of that, there are some major technical issues. Would you rather keep promoting a project of poor quality or suggest a client to consider redesign or code review? The first option may lead to ineffective marketing efforts, the second option leads to success. But to even consider it, you need your own tech team or development partner who will fix everything.

The most demanded services that digital agencies need 

Speaking about the marketing and promotion, we can’t help but mention how drastically they’ve changed in 2021. These days it is not enough to add a banner, launch an ad campaign and expect a huge influx of customers the next day. The promotion requires way more effort and effective solutions and tools. 

You’ve probably had clients who came to you expecting to get a full package of services and obtain new tools to support and boost their business. But did you have enough resources to deliver what the clients expected from you? Or maybe you did your best but the result was not so satisfactory? 

In any case, marketing agencies should have a great technical background these days to offer a range of services in demand. Let’s explore the short list of the most popular digital services together. 

Mobile applications and optimization

Many businesses consider going mobile because the devices conquered the world and  consumers. According to the statistics an average smartphone user spends at least 3 hours per day using a mobile phone and most people check their smart devices 58 times per day. Just take a look at the infographic below: 

So this means that businesses as well as digital agencies should pay special attention to mobility. Mobile applications can bring way more potential customers than web ones, therefore, digital agencies should be ready for new requests from their clients. They can come not only to promote their business but also to spice it up with the development of mobile applications. 

Also there are clients who might be interested in optimizing their existing solutions to become very mobile friendly. And this also requires some technical skills. Chances are that if you do not have an experienced technical partner or only rely on your in-house team with a certain (maybe somewhat limiting) technical background, you may lose your potential clients to other digital agencies. And you definitely do not need that. 

Let’s take our team, which has tremendous experience in building mobile applications, we can consistently deliver solutions quicker. Altamira developed mobile applications for different business niches and by now we already have some ready-made modules, knowledge of how to minimize development risks and handle various technical issues. When choosing your development partner, pay attention to their portfolio, domain expertise, and the length of time the company has been in business. 

Web applications and business productivity tools 

Although web applications are less popular than mobile ones, they are still a must have  among business owners. And if we speak about big business, productivity tools are the main things that every company wants to obtain (or even develop its own SaaS). And as much as companies may be interested in, they may also be in need of great marketing services.

So when it comes to web applications, their development and promotion go hand in hand. That’s why it is so important for development companies and digital agencies to establish cooperation, exchange clients and unite their efforts in performing digital transformation for businesses. 

If you ask us what web solutions are the leading ones on the market, we would name the following business intelligence tools: 

• ERP and CRM;
• Inventory Management System;
• Point of Sale Systems;
• Corporate Education solutions;
• Internal web-based portals;
• Data Processing Software;
• Task Management solutions;
• Order Management Systems;
• Software as a Service (SaaS).

As you can see, the possibilities for businesses are endless, and so are yours. With the help of the right technical partner, you can expand your client base and get more orders for your services. It’s a win-win cooperation when you provide the client with a software and a marketing package that helps boost its work to the company's advantage. 

We understand that many digital agencies can have high class specialists on their team, but they often lack technicians. And the perfect choice for them is to hire a cohesive outsourcing team that will do the best job. For example, by cooperating with Altamira you get a reliable partner that develops business intelligence tools powered by the latest technologies (IoT, AR, ML and many more). On top of that, we use Agile methodology that helps us to deliver the solutions on time and within the set budget. 

So what exactly is in it for you? First of all, the clients you redirect to us for development services are left with a high class solution and are always satisfied. Second of all, our clients can be redirected to you for highly professional marketing services. In any case, it is fruitful cooperation that helps you and us obtain more loyal customers. 

Apps redesign or update 

It is not a secret that sometimes software can get outdated and clients may think that all it takes to revive it is marketing. And yet, it is not quite true. In most cases app redesign or massive updates are required. And that is exactly what technical partners are for. They can suggest to your client what can be done to make the most out of their current solution. 

Also tech companies can perform legacy code review and update, spice up the old but gold solution with new features, change its design and UX. All these help ensure that your clients end up with a great solution that is easy to promote and use. So in case you have clients with outdated solutions, you need a tech partner able to fix them. After all, marketing campaigns make a company's reputation, so it is always better to promote something of a higher quality and performance. 

And now, let’s sum it up a little bit. As we’ve mentioned, there are three main categories of tech services your clients may need. And it is better to have a reliable and skilled tech partner to meet their needs. What we’d also like to add is that there are development services that are also popular these days and may be asked for by your clients: 

• Apps for wearables;
• MVP development; 
• Development of cross-platform apps;
• On-demand applications. 

How can you know that you need a partner in development? 

Now when you know what services your clients may possibly ask for, it is time to think about the major cases when you may actually need a development partner. Check out the short list of cases below. If you face any of those at the moment, then a cooperation with a development company is a must for you. 

• There are no skilled tech specialists to support your internal software and/or develop solutions of different complexity for your clients.
• You have a great in-house team of developers but you still lack specialists with knowledge of a certain important technology or language. 
• You need to deliver many projects at the same time and there are no resources to make it possible.
• You lack extra hands to complete some projects that have already started. 
• Your clients keep coming to order promotion when in fact they need development and you cannot offer them these services. 
• You keep working with freelancers or part-time developers and the results are substandard at best. 
• You have dozens of tasks and need to shorten the sales process. 

Real benefits of cooperation with a development company

As you’ve already understood, technical partners like Altamira can become your major helpers. Mutually beneficial cooperation will let you focus more on creativity and let go of all technical difficulties once and for all. And this is not the only advantage you’ll get. We would like to share with you some other more crucial ones: 

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[user-story title="Saved costs"]cooperating with a software development company will cost you less than hiring and maintaining your own in-house team. Moreover, you will get a partner that has all necessary specialists in a team and can complete a full development cycle. So there is no need to hire some additional specialists or consultants.

with experienced software developers you will never compromise solutions’ quality. Your clients can get solutions developed using the latest technologies and the best world practices. Your development partner will know everything about innovations and their effective incorporation into the business environment, and that is exactly what many companies are looking for.

you can add value to your company by offering technical advising, and software development companies can help you with that. Thanks to this new option you will be able to speed-up the pre-sales process and get more clients.

experienced tech partners can integrate their team members with your existing in-house team seamlessly. This offers you a better scalability level, improves project management and lets you take more client orders and deliver the results better and faster.

outsourcing software development to a technical partner is perfect if you want to be sure that the project is managed right and developed within the discussed time frame. You can also appoint your own manager to keep everything under control, however there is no need to be 100% involved. So you save your time and effort, and while you do your creative job, the tech team is sure to do their development job.