Customer Data Platform (CDP) Development Guide

CDP development

Virtually every company that sells goods or services deals with lots of clients on a daily basis. Sometimes the influx of customers can be intimidating and hard to handle. No wonder, the spectrum of issues that customers can encounter could be incredibly wide ranging.  These days companies have websites, mobile applications, social media, advertising tools […]

What Is Geofencing, And How It Can Boost Your Business?

Modern business is now in a highly competitive environment, where there are already many ways to attract new customers and keep them engaged every day, it becomes more difficult. The use of geofences is a unique technology that enables a business to make relevant offers to various devices based on their geographic location in real-time. […]

How Brands Attract Customers by Using Digital Technologies

Retail business is very similar to Darwinian evolutionary theory claiming survival of the fittest. Brands are willing not only to survive but to succeed by any means so the intense competition is not a surprise. Since the world is going online, marketers get more effective tools available for attracting clients and digital technologies are among […]

How to Predict Your Clients’ Needs Using Big Data?

Conversions are the result of excellent customer experience. Good sales lead to good incomes, which are, after all, the primary purpose of any business. Now, when the secret ingredient of success is known, one small thing left is creating that ideal customer experience.