Blogs      Emerging Tech      Mobile Application Market Analysis

Mobile Application Market Analysis

App DevelopmentArtificial Intelligence
mobile application market analysis

Complimentary Consultation

We will explore how you can optimise your digital solutions and software development needs.


The market for mobile apps is growing rapidly like never before. Due to the pandemic, the number of apps downloaded has increased a lot. According to App Annie – leading global provider of app market data – in 2020 the app downloads have grown by 25% than the previous year. Generally, the Store and Google Play got about $112 billion for applications.  But it’s not only the number of uploads and money spent that is growing but also the average time of app use. In countries such as the US or Canada, smartphone owners were spending more than 3,5 hours a day using their mobile apps in 2020.

2023 Mobile App Trends Predictions

Augmented and virtual reality trendAugmented and virtual reality

Pokemon Go with its augmented reality mode broke the app market and became viral in the summer of 2017. In just two years it reached an impressive number of $2B revenue as stated by Apptopia. In 2018 Ikea released its AR application called IKEA Place App, aiming to help its customers choose pieces of furniture in a genuinely interactive way. The well known social application with augmented reality feature Google Maps became #1 in 2020 as the number of users of this application is constantly growing. 

Mobile virtual reality or VR has never been that affordable. Anyone who has a smartphone can purchase a cardboard VR headset to get the experience of VR apps available for download in app stores or to watch 360-degree videos on Youtube. The App that stood out and was awarded by Google Play in 2018 in this category was BBC Earth: Life in VR. Another VR app worth mentioning is Just a Line, an experimental app that allows you to make simple drawings using your phone in augmented reality, film a short video, and share it with your friends.

Artificial intelligenceArtificial intelligence

No doubts that everyone who has a smartphone has at least heard of Siri or Google Assistant or similar AI apps that aim to make our life easier by searching for information using voice commands. But Artificial Intelligence is more than just an assistant, it learns from user behavior, it is integrated into chatbots and thus leverages user experience in-app. AI can not only make your app smarter but also saves money in the opinion of Gartner. Even regular apps now provide a unique user experience by using AI.

Several years earlier Starbucks launched its operated by AI app called My Starbucks Barista enabling customers to place their orders with the virtual barista. The app identifies user location and calculates the time it takes to get the order done. The Starbucks app became the most popular in the category of restaurant loyalty apps as reported by the Manifest.

Mobile walletsMobile wallets, banking and finance apps

In 2021 the number of financial apps users is going to reach 7 billion. On average users check their bank account and make some transfers using apps every day. Mobile wallets, another popular trend in the last years, is a great option for those who don’t want to carry around all the plastic debit and credit cards they have but rather just take their smartphone whenever they go. Android users can install Google Pay while people who prefer iOS can use Apple Pay. Developers can integrate these mobile payment systems into their apps instead of building new ones. In accordance with the eMarketer report, the top payment system in the US was, however, Starbucks.

Retail shopping appsRetail shopping apps

On November 11th, 2020, on so-called Singles Day, we all witnessed a record in e-commerce sales hitting $71.1 billion in 24 hours, and it is 26% more than in 2019. As reported by Statista, the top online retail platform in China Alibaba has up to 90% mobile users. The whole month of November 2020 hit another record in time spent on shopping mobile. But nowadays a shop doesn’t have to be big to start taking benefits from creating its mobile app. The advantage of having a mobile application for even a small business is that it increases brand recognition and brings the e-commerce user experience to a whole new level, it helps to build customer loyalty, to collect feedback as well as simply stand out from the crowd.

Restaurants and food delivery appsRestaurants and food delivery apps

From February till March 2020 the number of food and drink apps downloads grew by 200%. Today more and more people prefer to check the place and its menu before actually going there. Restaurant and food apps encourage clients’ interaction, grow their loyalty, and increase brand recognition. The top food app in 2020 became Uber Eats with its sales system, built-in navigation, and online payments. Another popular app in the food sector turned out to be Domino’s Pizza app that helps you to place your order using AI and track your pizza location on the map.

Video streaming appsVideo streaming apps

Netflix, the leading TV show broadcasting service, was ahead in annual consumer spending in 2020, while YouTube was number one in time spent. In March Youtube enabled live broadcasting for its creators with smartphones and in June Youtube Premium was introduced with the possibility of downloading and watching videos offline. YouTube Kids aimed at children aged 4 and up, meant to protect them from inappropriate content, also remained among leaders in some countries. The video streaming service for gamers Twitch was in the top five apps by time spent in such countries as the US, Canada, Australia, and others.

Social and messaging appsSocial and messaging apps

49% of the time spent on apps in 2020 users were using social and messaging apps. WhatsApp turned out to be the most popular messaging application outshining Facebook Messenger, WeChat, QQ, Spanchat, and Telegram. That confirms the fact that a free high-quality communication app will always be in demand as traditional SMS texting is becoming less and less popular. Snapchat, nevertheless, remains favored among young people under 24 years old just as mentioned in the recent Statista metrics.

Travel, transportation, and navigation appsTravel, transportation, and navigation apps

Apps from these categories showed growth of around 50% in 2020. Users downloaded a wide range of travel and navigation apps such as accommodation or ticket booking apps, car-sharing apps, local restaurants navigation apps, public transport apps, etc. A significant breakout was made by bike and scooter sharing apps with a 530% growth. Lime, the top electric scooter and bike-share app, allows a user to find the nearest free vehicle using GPS, unlock it using QR code and enjoy his or her ride in an ecological and fun way. The service is available now in 50+ cities in the US.

Gaming appsGaming apps

In 2020 users were more likely to spend on game downloads and in-app purchases as most people worldwide were locked in their homes for several months. In the opinion of App Annie, mobile gaming will reach 25% of the app market share in 2021. However, the game license freeze in China market will possibly slow the growth down. Game number one in the number of downloads and number two in revenue became Candy Crush Saga. Games inside this franchise have been downloaded for more than 823 million times since it was first launched in 2012 according to SensorTower.

Health and Fitness appsHealth and Fitness apps

According to Statista, 2.43 million users downloaded healthcare application apps from health and fitness categories to lose weight, track activity, etc. The most popular fitness app was MapMyRun, which boosted the growth of other apps in this sector. One of the breakthroughs of the past years became a meditation app called Simple Habit. This app’s purpose is to reduce stress by spending a little time (from 5 to 20 minutes) on meditations a day.

Mobile app trends that are likely to dominate in 2021

As the mobile app market is continuously growing and total consumer spend on apps is increasing, we can predict that this tendency will continue in the coming year.

App Store Consumer Spend Will Surpass $122B in 2020 — Double the Size of the Global Box Office Market

App Annie

On average a user consumes media around 7.5 hours a day, with video streaming being a part of it. Social video apps and video streaming apps will definitely remain in high demand in 2021. Augmented and virtual reality will also stay trendy in the following years, and we’ll apparently witness new successful AV and AR apps to appear in the market. Artificial intelligence will keep enhancing mobile user experience in apps and making our smartphones even smarter.

Internet of Things (IoT) is improving at a fast pace too. Now people can use an app on their phone to switch on or off some appliances, check the security cams on their way home and so much more. Now the IoT is not a novelty in such fields as healthcare, security, transportation, e-commerce, and many other sectors, that is why the need for quality apps in this sector will be high.

IoT applications
Have a look at our blog post on “How to power up your business with IoT apps.”

How to find a great niche for a mobile app?

To sum it all up we can say that there is a wide range of apps in mobile stores, the quality of which is improving constantly. Google Play and App Store ensure that only useful and high-quality applications that meet their guidelines are available for download. Nevertheless, there always will be a successful and profitable niche waiting to be discovered.

First of all, it’s a custom mobile app for your brand. Though websites are designed to be mobile-friendly, user experience in real applications is much more intuitive and comfortable, plus customer loyalty in-app programs can really boost your sales. Embedding the banking system in an app may also enhance the customers` experience the way it did in the famous coffee shop.

Secondly, people are social human beings, that is why new social networks appear in mobile stores all the time and some of them become viral. And now people are not just texting each other but also share photos or videos or even playing games during their conversation. Local community or navigational apps may also be a good idea, like rental or barter apps that already have grown in popularity.

And finally, we shouldn’t forget about the game’s part in the application market, developing a truly high-quality game has never been cheap and may break a bank.

How much does it cost to build a mobile app in 2021?

If you want to be among those who make money on apps and have a project in mind you would probably wonder how much will it cost to build an app that will actually bring profit and break into the app market.

app development cost 2021
We recommend you to check our article about app development cost in 2021.

Well, it depends on such factors as how complex your app will be, the functionality it should have, how big the development team you want to be, and how fast you want your app to be in the stores ready for download. The cost may also vary from one region to another. The cheapest geographical area for your future app to be developed is considered to be Asia but the final product may lack quality. On the contrary, you may be charged 15 times more if your app is being created in Silicon Valley but it may cost you a fortune. The best price and quality ratio is considered to be found in Europe with its large pool of IT talents and reasonable prices.

How is the price actually being determined?

First of all, we ask questions about your future app to define its functionality and estimate the rough budget. Then the development team turns this information into modules and calculates the time needed to complete them. After the pre-development stage when we write specs and create mockups we are able to give you the final estimate of the project. Our average rate is between 50 and 99 USD/hour while the development hours spent on a project start at 300 hours per mobile app.

Leave a Comment

Why you can trust Altamira

At Altamira, trust is built on expertise. We deliver content that addresses our industry's core challenges because we understand them deeply. We aim to provide you with relevant insights and knowledge that go beyond the surface, empowering you to overcome obstacles and achieve impactful results. Apart from the insights, tips, and expert overviews, we are committed to becoming your reliable tech partner, putting transparency, IT expertise, and Agile-driven approach first.

Sign up for the latest Altamira news
Latest Articles

Looking forward to your message!

  • Our experts will get back to you within 24h for free consultation.
  • All information provided is kept confidential and under NDA.