Fixture Calendar – Connected and personalised sports experience across web and mobile

01 The Challenge

Fixture Calendar has built a reputation for delivering accurate sports schedules and essential event information. Yet, as user expectations evolved, the platform’s limitations became more evident. Sports fans, eager to plan their leisure time around live events, often juggled multiple websites, struggled with time zone inconsistencies, and missed out on fixtures that matched their interests.

The website, while functional, lacked the intuitive experience their users expected.  The absence of location-based discovery made it difficult to find nearby events, and the inability to filter by preferences left users sifting through irrelevant listings.

For Fixture Calendar, the goal was clear: enhance user engagement, boost affiliate-driven conversions, and create a smooth experience across desktop, mobile, and app platforms. They envisioned a solution that would transform their service into a personalised sports hub with web and mobile experience where fans could effortlessly discover fixtures, receive timely reminders, and plan their schedules without frustration.

To achieve this, they approached Altamira, tasking our team with upgrading the platform while addressing core challenges:

• Event discovery – Users struggled to find fixtures based on location and personal preferences.

• Time zone confusion – Event start times often appeared in different time zones, causing frustration.

• Time management – With no quick way to search by future availability and location, users found it hard to plan their spare time.

• Lack of notifications – Without timely reminders, users frequently missed fixtures they were interested in.

• Platform efficiency – The overall user experience needed refinement to remain competitive in a crowded market.

Altamira’s challenge wasn’t just about building new features. It was about reshaping the entire user journey—turning Fixture Calendar into a platform that connected users to the sports they love, wherever they were and whatever their preferences.

02 The Solution

So, our experts rolled up its sleeves and set to work to deliver a complex solution that included both a mobile app and a revamped website.

Creating great mobile experiences

We delivered apps for iOS and Android from scratch, ensuring a smooth user experience by incorporating features from the existing website.

• Personalised user profiles to create accounts and select their favourite teams, sports, and events, ensuring a tailored experience.

• Push notifications to receive real-time alerts and reminders about upcoming fixtures, ensuring they never miss a game.

• Location-based event search to search for events based on location, enhancing convenience and planning.

• Multi-language support, such as Chinese, Spanish, and French, for a wider global audience.

Upgrading customer journey on the website

Our team redesigned the website to be fully responsive, ensuring accessibility and ease of use across mobile, desktop, and tablet devices. Key functionalities included:

• Integrated user accounts with customised preferences, allowing for a personalised fixture feed.

• Extended filtering capabilities for event types, gender-specific events, and start times, allowing users to refine their search.

• Added external affiliate widgets like ticketing services, expanding monetisation opportunities.

• Enabled automatic time zone conversion to display events in the user’s local time, eliminating confusion.

• Incorporated maps and distance-based event searches to help users plan spare time effectively.

• Integrated the ability to track affiliate links, return user metrics, and ad interactions to optimise future strategies.

We invested significant effort into SEO optimisation, as the Client’s business relies heavily on traffic and affiliates. Maintaining top search rankings was a constant priority, leading us to focus on page loading speed, content rendering, image optimisation, and other key performance factors.

During the project, we gathered and packaged user insights—specifically their preferences—into a structured format for affiliates. Our team played a key role in improving the platform’s analytical capabilities, integrating advanced tools to streamline data collection and interpretation.

We also provided strategic consulting, advising the Client on an effective data strategy. While the client operated their own service centre for data processing, we collaborated closely to align their efforts with the project’s goals, ensuring smooth integration and maximum value delivery.

03 The Result

Our expertise in app and web development allowed Fixture Calendar to achieve its business goals of improving user engagement, the efficiency of the platform, and increasing affiliate revenue.

The development process involved constant collaboration between the Fixture Calendar team and Altamira, ensuring the solution aligned with the Client’s goals and requirements. As a result, we achieved important business progress.

Improved user engagement

Personalised notifications, location-based search, and tailored fixture recommendations keep users informed and engaged, increasing the frequency of app usage.

Streamlined experience

The responsive website and clear app-to-website transition ensured a consistent experience across devices. At the same time, extended filters and multi-language support broadened the platform’s usability, attracting a more diverse audience.

Affiliate conversion growth

The improved user experience led to a higher conversion rate from the website and app, as users were more likely to purchase tickets and explore affiliate links.

Better data-driven decisions

With comprehensive data tracking, our Client understands user preferences, refines their offerings, and optimises their affiliate strategy. On top of it, admins can engage with users based on interest groups, improving retention and targeted marketing.

Increased competitiveness

The platform’s improved efficiency and global reach helped Fixture Calendar stand out in the competitive sports information space, allowing them to maintain a strong market position.

Through Altamira’s solution, our Client has transformed its service into a more dynamic, user-friendly, and scalable platform that brings sports fans closer to the action, making it easier to follow, engage with, and plan around global sporting events.