SOLJETS – Inventory Platform For Aircraft Brokerage

01 The Challenge

Before the actual start of work, we’ve done the Project Vision document and set the following tasks for the website:

• To get more traffic by making it SEO-friendly
• To make the website more useful and informative
• To update the design and give it more luxury and up-to-date look
• To make the management of the website content more intuitive and convenient

Based on those tasks, we elaborated the project plan and presented it to our Client for a review. We offered the following:

• Change the website structure and perform SEO optimization
• Make redesign due to new requirements

Our productive work with the SOLJETS team led to the development of an even more complex project together.

02 The Solution

Use Cases

Knowledge Base

The lack of unified information about a particular vehicle is a common problem many users face while searching for a jet to buy. They have to browse the web for hours trying to collect all technical information in one place. SOLJETS team knew about this struggle and set a goal to provide an easy way to find and access all tech details on their website.

So, we made a separate section on the website containing full information about various available aircraft and their value so that the customers can compare jets and choose the most relevant flying vehicle. But before Encyclopaedia was created, the SOLJETS team members did a lot of work. They collected all the information and then unified it for each aircraft model. Once done, the content manager could add this info into the unified ERP that supplies data to the website. A convenient and easy way to keep the info up-to-date and unified.

In the Encyclopaedia, all aircraft are divided into categories and models. It is easy to access full information about any jet in a couple of clicks and check out the following:

• Weights
• Operational cost
• Performance metrics
• Cabin interior parameters

Inventory

Inventory is the central part of Soljet’s website, so we paid special attention to its development. Inventory is a holistic aircraft catalogue that contains detailed information about all jets available for sale. To make this catalogue easy to use, we added an advanced search, allowing to choose the manufacturer, model, and aircraft category. Any customer can find a necessary jet model in a couple of clicks and get access to all its characteristics.

All information was structured and organised so anyone interested in buying a jet can use it. Numerous pictures also demonstrate how the vehicle looks from inside and outside, like in a real glossy catalogue. After choosing the jet, potential customers can check out the following:

• Jet’s price
• Highlights
• General details
• Engine details
• Avionics
• Key interior and exterior features

Additional features added by us:

• Download materials (customers can save specifications sheet on their device)
• 360 view of 3D aircraft interior (customers can take a look at the 3D model of what’s inside the cabin).

These features will be appreciated by business owners who delegate aircraft selection to their assistants, especially if they are looking for a specific aircraft of a certain category.

Comparison Tool

Aircraft brokerage is a luxury business niche, and people who buy flying vehicles tend to value their time. So, the website should offer a smart and fast solution when selecting an aircraft. To make the process of choosing and comparing various aircraft models simpler for customers and to save their time, we created a unique comparison tool. It allows you to compare key features of aircraft models (up to 3 in a row) right on the website.

Customers can access this tool from the main page or the Encyclopaedia section. Customers receive precise information about flying vehicles after selecting the necessary models and setting the origin and destination. They can conveniently compare all essential figures since all information is
provided in chart.

But more importantly, website users can set a route (choose up to 3 jets to compare and 2 destination points) and check out the approximate flight cost and average flight range of each of the selected jets. If the fuel tank capacity of a certain vehicle will not allow it to reach the destination point in one flight, this information will be displayed to users. This feature is very convenient and lets potential customers choose the most appropriate aircraft that will meet all their requirements.

Live Chat Widget

What can be more convenient and user-friendly than asking a question and getting an answer at once? Effective communication is the key when it comes to selling deals.

That is why we implemented a live chat widget on the SOLJETS website. All potential customers do not need to perform numerous actions to contact the SOLJETS team. A live chat powered by Intercom is available on all website pages. The biggest benefit is that it doesn’t require significant development time.

Design

Design is no less important than functionality if you create a website for a luxury business niche. Many websites involved in aircraft brokerage look quite basic and have outdated designs. Our client wanted to stand out from his competitors and make a modern website with flawless UI and UX. So, our goal was to create a unique design concept to emphasise the exclusivity of the client’s business segment.

We created and presented several different designs and colour schemes. We had an open and constructive dialogue with the client to choose a perfectly fitting colour palette and design concept. The compromise was reached quickly.

Technologies

Due to all the technologies applied while creating Soljets, the website now has a fast loading speed and a high position in search engines. It is visually appealing, intuitive, and highly functional. Thanks to adapted design and front-end development, it also runs flawlessly on various devices. All these benefits create not only a presentable look for business but also a positive user experience.

As to the ERP, its development simplified aircraft brokerage processes for our client. His business became digitalised and finally got rid of tiresome manual work. Now, our client does not need to create numerous documents in Excel or spend a lot of time tracking customers’ transactions. Thanks to digitalisation, Soljets advantageously stands out against competitors’ backgrounds.

03 The Result

Features

• 360 view of 3D models
• Comparison tool
• Knowledge base
• Range mapping
• Advanced search
• Email notification
• Messaging system

Altamira produced superlative deliverables that provide valuable information to guide internal operations and support sales processes. The team was receptive to feedback, adapting resources to ensure effective collaboration.

Ryan Crawford, CTO