AI/ML Software Consulting and Development

Web & Mobile Social Network Drophook

Drophook Screens

About the client

When it comes to fishermen, they love to boast their catch on social networks to people who have the same interests. Now, they have new tool that not only allows social sharing, but also includes weather maps, radars and forecasts to find favourable fishing times, updates and tips on the best tackle to use, tournaments to participate and compete in, a fish measures to boast with catches and compare their achievements with others, in-app purchases of tackles and a whole lot more. Here is a story of how we brought this innovative and unique application to life.

Our Expertise

Mobile App Development

Web App Development


  • Discovery phase
  • Product development
  • Maintenance
  • QA


Social Network

Key results

  • 1,200+ development hours
  • 6,000+ downloads 
  • Drophook has been featured in several communities and TV shows

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The Challenge

The client came to us with a simple idea of creating a fishing community application. Being a fishing lover himself, he expanded this idea into a big app full of features and benefits. So we concentrated on the creation of a social network for fishing lovers that allowed finding like-minded people and would serve as a database where users could find recommendations and insights.


The Solution

Use cases

User profile

Each user is presented with a profile that he/she himself/herself or any other member of a community can review.

The profile consists of several parts.

Main section provides personal information about the owner of profile:

  • Name
  • Short Description
  • Photos, which are cropped to fit the circle shape, which is used throughout of the application

Statistics section displays:

  • The number of followers that user has
  • The number of people this user is following

Below you can find tabs that allow switching between the content that user uploaded:

  • Posts those are photos and videos that user shared to the application’s community. The photos can be liked and commented by other users. And user can apply filters, crop and add overlays to media that he posts. We apply watermarks in order to protect photos copyright for users
  • Fish totals this tab contains information on catches that user logged in. Each catch displays information on the name of fish, its weight, date and time when the catch was logged in
  • Awards tab shows the list of competitions user took part in outlining the achievements
  • Analytics tab presents easy-to-read stats
  • Tackle Box is where all your purchases from the Drophook are stored
  • Recent Activities whether you liked or commented a catch, added a new pin to the map or did another action important for the app, it will be tracked

Private logs and weather

An interactive map will show you the place where you can count for a nice catch. This screen consists of two tabs:

  • Weather is a great feature that helps you to select the best day to go fishing. Weather shows lots of details like: the winds, dew point, humidity, pressure, etc. of course apart from the regular temperature indications.
  • Hook Ups is a personal log of places where user went fishing and of user’s fishing achievements. When you add a Hook Up you can add details of the fish that ended up to your basket, tackle details and even the boat you went on, so that if others decide to follow your success they have all required details for that.


Fish totals on the screen would allow keeping track of how good you are and release overall statistics by tracking the total weight and number of fish you caught.

Photo sharing

Sharing a photo or a video is pretty simple. All you have to do is just take a photo/video or upload it from your phone.

Then enhance it with a rich number of options such as: Enhance, Effects, Crop, Lighting, Color, Sharpness, Orientation, Text, Draw, Blur, Focus, Vignette, Stickers, Frames, Overlays, Blemish, Whiten, Redeye, Splash, Meme.

Each of the options has its own adjustments and configuration that user can customize to make sure the photo is really good.

Once user is satisfied with the result he/she follows to the next step, which supposes adding of a comment, hashtags, etc.

To make the process easier, users can quickly add a tackle and then it will be added to Tacklebox.

Sharing to Instagram, Facebook, Twitter is a nice addition that would help to drive more viewers.


In order to keep track of all tackle that is being used by user, we designed the Tacklebox. Consider it to be a personal box where you can track: bait, lures, jog, fly, teasers spears and arrows, rods reels/bows line, skiffs, knots.

Should you need a new one, click on “Buy tackle” that will lead you to store to purchase the tackle you are missing.

When you add an item to your Tacklebox, you need to fill in the next info:

  • upload or take a photo
  • add title
  • add description
  • add brand
  • add cost
  • add category

Fish measurer

Drophook gives you a really nice way to measure the fish. All you need to do is:

  • take a photo of a fish
  • fit it within a measurer block
  • get the approximate length in mm or inches


Once you have completed the measurements, you can log the catch or compete with it in one of the tournaments or do both.

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Road map

A simple and yet familiar to any user pull-out menu for quick access to main features of the application.

As any other social network Drophook’s Home screen is dedicated to the News Feed, which displays latest stories, photos, videos and posts of your friends.

Here you can edit your personal information, review your entries and professional achievements.

Hook Ups
This is one of the coolest Drophook’s features. Here you can flag your favourite fish places directly on the nautical chart and get the weather forecast prior going to sea.
Tackle box
Allows you to discover new tackle and share your best gear with friends. Just snap a photo fill in the description and you are good to go.
Leader & tournaments
In order to raise app’s engagement rate, we added leaderboard and tournament functions that encourage users to share their results.
We have a separate settings screen to manage Drophook’s notifications so that users don’t get annoyed with the excessive rate of alerts.
Find friends
This option allows to invite new users from other social networks and boosts the inflow of new users.
A simple tool to find new friends, posts, and photos within the app.
Photo and video
Drophook doesn’t ‘seal’ users within its own ecosystem. You can always share your snaps and promote your tackle set across different social networks.
Fish measurer
This feature allows you to quickly measure the catch and boast to your friends.




Before starting a logo, we had some preferences and instruction from our client. We were basing of existing competitors and wanted to have a hook as the centerpiece of logo following the title of application: Drop a Hook

And keeping in mind the fishing hook, we came up with some concepts.

Since our client wanted the logo to be with a text composition rather than a separate symbol, he preferred one variant over others. And the rest was just the matter of picking the right colour scheme.

Colour scheme

We didn’t have any hesitations in picking the right colour scheme. Of course, we talked about the navy, blue, green or similar palette colours since most of the fishermen associate fishing with this kind of colours.

So after trying a couple of shades of blue, the dark blue was selected since it’s not aggressive for eyesight and has the “depth”. White was kept as background color since we supposed that users will spend quite some time in the application so we had to make sure all content is clean, “breathing” and easy to read and white color is the best for it.

Layout recommendations

The application is really big and one of the greatest challenges was to fit everything the way that it’ll be intuitive and easy to remember. Since a client wanted to give as many shortcuts to users as possible, the application contains a lot of interlinking.

Main menu is hidden behind the left panel since it’s really long. Bottom navigation menu contains the most frequently used options such as search, posting of a photo or video and fish measurer.

When you add photo, you can quickly add tackle or log the catch.

When you use fish measurer, you can easily add fish into the tournament for competition without having to go to tournament page and do all set of actions again.


The Result


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