Social Network for Video Creators Mazaaks
Social application development centred on user-generated content related to fun and comedy. This content can either be images or videos, which users can create, edit, and publish in a fashion similar to popular social media applications such as Snapchat, TikTok, and Instagram.
About Mazaaks
Meet Mazaaks – a brand-new social media platform that lets you express your talents to the fullest. With this app, you can make creative videos, share them, find your soulmates, and get inspired.
This is a perfect platform for fun content creators and businesses. While the first can find their audience and become popular quickly, the latter can benefit from recognizing their brand while expanding potential customer base.
Mazaaks is a very fun, entertaining, and attention-grabbing solution winning the market!
Scope
Discovery phase
Product development
Maintenance
Quality Assurance
Vertical
Entertainment
Key results
- Messenger
- Video posting
See what Altamira can do for you
01
The Challenge
Our client wanted to build an app targeted at the local Egyptian market and, on top of that, make it focused on one particular type of content – fun videos.
So many content-sharing apps are on the market, but they are all popular in the US or Europe. If you look for a local social network, you will find not so many of them (or none at all).
Together with our client, we shaped his app idea and identified the target audience, unique feature set, and business opportunities Mazaaks will offer. The main goal of our team was to:
- build an iOS and Android solution for the young and fun audience;
- make that solution a high–class one full of handy options to express creativity;
- add unique filters and masks that can be applied to videos;
- spice everything up with the bright and unique design.
The client wanted to build a feature-rich app to stand out from the multitude of other social networking solutions. However, his budget was quite limited. The expectations were high, and our team needed to select an optimal feature set.
We paid special attention to the specifications. Once they were done, we began the development journey, and in the end, the app exceeded all client’s expectations.
02
The Solution
Use cases
Since Mazaaks is a social network focused on sharing one specific type of content – videos, we needed to make their editing and posting intuitive. The creative process requires the full absence of any technical difficulties. So, we put all our effort into making Mazaaks very user-friendly and original.
Profiles
Mazaaks users can create and manage their personal profiles in a few clicks. Like any respected social network, we allow users to log in with all trendy social networks such as Facebook, their Google account, or Apple ID.
The user profiles created in Mazaaks resemble profiles you can see in other similar social networking apps. This was done on purpose so the users could intuitively find all necessary fields, add pictures and personal information, and start using the app.
Video posting
When users post a video, they expect it to be appreciated and liked by others. But the first thing they need to do before posting any content is to edit it. Mazaaks offers advanced editing options and the ability to select a category of video, its preview, add location, description, etc.
In Mazaaks, you can also combine two video clips into one video. Users can simply select video clips from the library on their device, trim and cut them, add desired filters, and post. On top of that, Mazaaks offers its own library full of funny video clips that you can use while editing your content.
Masks and filters
Masks and filters are must-have tools for creative solutions like Mazaaks, so we took good care of them. Our developers found and checked numerous SDKs for real-time editing possibilities.
After a while, we selected the 4 most suitable SDKs for in-depth research – Agora, Luxand, Banuba, and DeepAR. The last one became our final choice because it met all Mazaaks requirements, and its usage posed no specific challenges.
Thanks to the great job of our developers and the right SDK selection, Mazaaks users can now apply numerous visually pleasing and fun effects and masks to their videos effortlessly.
Direct messaging
Mazaaks owner wanted to create a real community of creative app users who would share the posts and engage in ideas and discussion that can result in the creation of new content. So, our main task was to incorporate a reliable and convenient direct messaging feature. Now, all app users can easily send messages, read their messaging history, or delete dialogues.
Feed
The feed is a rather general option that any social network has. However, Mazaaks is not a common solution where videos randomly appear on users’ feeds. It can sort the content (by number of likes, date of posting, etc.) to see the most interesting and relevant videos. Also, Mazaaks users can search for posts by description or username, play videos on full screen, and like them.
Activity dashboard
Mazaaks can help its users build a brand or expand an existing one. To do this effectively, users should be able to see the statistics of their accounts. The Activity dashboard lets Mazaaks users check the total number of likes they got, the number of uploads and downloads on posts, and the popularity of the created content for the latest month.
Admin panel
For social media apps like Mazaaks, the admin panel is a must-have feature since it controls user-generated content. Some offensive commentaries can be deleted from the admin panel. Users also have a chance to report inappropriate content, block/unblock other users, save and then rewatch videos or pictures in the archive section, make complaints, and many more.
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03
The Result
Design
Since Mazaaks's target audience is young comedians and stand-uppers, we needed to create an eye-catching yet very intuitive design.
Logo
Everything began with the logo, which turned out to be original and memorable. The word “mazaaks” means smile, so our designers offered several logo variants with a smile on them. The main emotion we wanted to convey is positivity. We played with fonts, composition, and the smile itself. The end result was very satisfying.
Colour
As to the color scheme, we decided to choose very bright colors (pink, purple, orange) and combine them with more neutral gray and black ones. Our designers used interesting gradients and catchy abstractions.
Style
All design elements complement each other and have the same recognizable styling. Every little detail is well thought-out, so our designers created funny illustrations even for the default screens. Or let’s take users’ profiles – if a Mazaaks user hasn’t uploaded his picture, the logo with a smile will be shown in a placeholder.
Technologies
Mazaaks was built for two operating systems – iOS and Android, and we used a lot of technologies to make it work seamlessly. For example, we used FFmpeg on the Android platform to resize and trim user videos to standardize them according to the platform’s needs. Also, this library can convert video files to mpeg-4 format.
To implement numerous video filters and effects focused on face modification, our developers used DeepAR studio. This library is perfect for solutions like Mazaaks since it lets you create your effects and 3D models.
Features
- Video posting
- Masks and filters
- Messenger
- Activity dashboard
- Likes and comments
- Feed
They think of things that I wasn’t able to think of myself. It has been great. We do our best to stay on track, and they usually deliver on or around the deadline. Communication is great.
