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The pillars of digital transformation

Even after years of debate, defining what digital transformation truly means for established businesses is still a headache. Leaders, tasked with driving the change, often find themselves juggling conflicting priorities from IT, marketing, sales, and operations. Without a clear vision, the wrong people may be assigned to lead, with the wrong resources and metrics, which sets the transformation project up for failure.

However, the need for digital transformation is clear. By the end of 2024, already 72% of companies globally had either implemented a new strategy or were working on one.
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