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It’s hard to argue that any project’s ultimate results heavily depend on how well all the parties and team members understand each other’s needs and wants. Software development is not an exception. Creating technology solutions is usually a somewhat complicated process that often involves people with different backgrounds (i.e., CEO, CTO, tech specialists, marketers, etc.). How do […]

Today companies of all sizes need the implementation of custom software solutions. The first and most important one is a website or mobile application. Both of these software solutions are connected to a server in the backend. So backend is an inevitable part of website development and backend developers usually perform the biggest part of […]

Software product development is a massive and complicated process that consists of several clearly defined steps that are commonly called software development life cycle (SDLC). The number of details this process includes is really vast and varies depending on the project specifics. Hence, we have decided to gather the most effective ways of organizing the […]

Technologies are everywhere, and even the industries that were well known for their incredible manual labor for years now resort to digitalization. Let’s take clothing design and tailoring. A decade ago, all sketches were drawn manually, the clothing construction was tiresome and complicated, and to make a suit, the designer needed to perform numerous actions […]

Small and mid-sized businesses make up around 45% of American GDP and provide jobs for almost half of the American [workforce] people. Existing in a dynamic and rapidly transforming economy, SMBs need to adjust to modern realities and integrate into the digital world to protect their places in their respective markets.  SMBs are on their […]

The coronavirus outbreak has spread global panic, with people searching for sure-fire ways to protect themselves. Medtech startups, healthcare organizations and others bring applications and online services to the market to help people track the virus, check for symptoms, and offer advice on ways to help prevent exposure or even offer testing methods that limit […]

If you ask us what makes any company successful, we’ll say: “its employees”. It is hard to underestimate the true power of a great team. That’s why so many businesses these days pay special attention to employee hiring, onboarding and further management. However, it is not an easy task to be in charge of all […]

Gen Z is growing up and this means that they’re going to replace millennials as the major group using digital products in the next 5 to 10 years. For app developers, this creates a whole bunch of new challenges. It’s hard to predict at this point how exactly generation Z will influence the world when […]

Customer loyalty is a vital prerequisite for the success of every business. However, just providing high-quality services or selling good products is usually not enough. People want to get rewarded  for their dedication to a particular brand, so companies need to develop customer loyalty programs.  Traditionally, such programs have been associated with physical loyalty cards, […]