How to Improve your CRM System by Turning your Data into Asset

Many organizations see data acquisition and management as just additional expenses. For sure, data capturing, analysis, and modeling need costs and companies are focusing on the price tags, often overlooking the real benefits and the fact that data is a positive asset for any company in optimizing the work with customers, raising the sales rates, […]

What are the Business Intelligence Tools and How to Use Them?

Talking about business trends in 2017, everyone is buzzing about big data, business intelligence, predictive analytics and other big words. So many definitions and technologies we need to keep up with, that it’s easy to get lost in a diversity of interpretations.