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Doing business usually seems pretty simple but chaos comes with the growing and you lose control under processes. If your company doesn’t grow and get great revenue then you should check 3 main processes of your business that might work incorrectly. There is a lead generating tool like a web site or an app, CRM, or CRM+ERP to keep all data in one place and a tool that allows improving customer experience. Before starting to talk about them answer some questions.
Do you know how your clients find about you? Do they use the thick yellow pages, for instance, or explore websites to find desired goods or services? Today, the number of people who use the internet to find businesses has constituted the majority and yellow pages have nearly been crumbled to dust. That’s why, if you want to promote your business, you need to be found online.
The First Tool is Customer Engagement
Your customers are expecting you to have a website where they can find detailed information about your business and a particular product they are looking for. As for you, the website can help to generate customer traffic, increase brand awareness,to parse contacts, as well as deliver strong marketing messages, and so on.
Someone may say that it’s easy to create a website through constructors but they won’t tell you why this idea is bad. Not only the design but also the content is very important. The right custom website will have an attractive and user-friendly interface, and the content won’t slow down its work so your customers will need only tenths of a second to browse the page they are interested in. By contrast, web site constructors, for example, load speed is pulled down with additional processes running because of heavy-weight plugins, crowded databases, and frustrating codebase.
Like many other constructors, WordPress for example, gives you only the basic optimization but as we know a search engine optimized website lets you be in front of thousands of more potential consumers without spending much. By using SEO strategy in your marketing efforts, you’ll increase your website’s visibility and rankings so your services or products will reach a wider target audience. The content of the website also influences on buyer’s decisions and commercial transactions, no matter which industry you are in.
If you want to introduce your company to the world then don’t even think to work without a professional website. While more than 50% of smartphone, 75% of online users evaluate a company’s reliability based on its website’s design. People are likely to engage with a company they can trust, and the website is the stepping stone towards building that relationship.
61% of mobile searchers are more likely to contact a business if they have a mobile-friendly site. (Junto, 2019)
Last but not least, your website is a powerful tool to interact with your potential customers and to convert these interactions into your revenue. To put it into practice, there should be a form for order on your site that will ease an ordering process for your customers and a short time for taking it from your side. Also, you may engage your customers by using a mobile app that will facilitate an order placement.
Here is a question for you. Where do you save every request for the particular product or service that comes to you from the website or a mobile app? Nowadays many businesses still strongly rely on Google sheets and email to keep and save all customer’s data that comes from different sources. But how do you think is this method working? Are you agree that it is past tense?
The Second Tool is Automating Data Usage
All information costs money. A business that treats the information carefully and utilizes it to their advantage will win in the end. Because they know that it’s not impossible to keep in mind every conversation with the customer therefore every detail has to be saved for the future transaction (second sale, upsale, or cross sale). Knowing the customer you can predict the demand on the products or services in a certain period, determine the strategies for the future expansion of the company, etc.
There are a lot of processes can be automated in the CRM system to provide you more opportunities than were mentioned above:
- Control the work and improve the relationship between your employees. Sales and marketing will communicate better, for instance, the marketing manager can pull up past sales figures and see trends, relying on this data they may forecast future results.
- Create procedure standards.
- Record all the incoming calls, emails, requests from the website, and other contacts.
- Create one database of all customers and grow your customer relationships, not your to-do list.
- Get the statistics and analytics to the efficiency of work with customers. Compiling sales report by inputting the numbers into custom-made charts and graphs takes time away from the important thing. What value does such report give you if there is no possibility to pull data that you can analyze and apply to set your further sales goals? There is no value, right?
One of the key factors behind the growth of CRM is accessibility. Companies want access to customer data in real-time, with mobile and cloud solutions leading the way.
But there is one problem left – if internal processes are not organized well your company will lose their opportunities.
With automation of the company’s processes and the output of effective analysis through the CRM, you will be able to develop a specified marketing strategy that will increase profits, reduce expenses, improve product quality, convert clients into loyal customers, etc. In addition the ERP system may be implemented along with the CRM, in case if your company work within 4-5 programs that are not interlinked and it’s a huge problem to make a complex report to get the entire image of your business. Your business is growing as a client base and team that means more data is generated and this data needs to be managed effectively. These and other problems can disturb you in case of internal chaos the solution may be found in on system – Enterprise Resource Planning. This system is designed for:
- better accounting management and financial reporting. reducing cost-effective.
- showing all your data on one screen.
- establishment of standards for human resources and production processes.
The lack of a clear and reliable system of internal planning and control, integrated with the external Internet solution, dooms the company to failure.
Third Tool For The Best Customer Experience
We have already discussed two processes that can bring your company to success but the third stage is equally important. You may spend a lot of money on advertising to engage customers to your website, then to establish a process of fulfilling the order but if your customer won’t be satisfied they won’t return. They say that it is much easier and cheap to get repeat orders from the existing customer than to find a new one.
What kind of tool it can be? For example, a delivery app where a customer can check order status, track an order, pay for it, etc. Also in the case of a restaurant, it can be a POS point of sale system development that allows you not only to make resource management, accounting, etc but enable customers to book tables, place an order for meals and pay online.
Such a tool makes your customers loyal and satisfied that helps to build a strong relationship for the long term. They will return to you again and again and recommend your company to their social circle which saves money and time for finding new customers.
Bottom Line
As your business grows, it is important to get the most out of the available technology and thus maintain control of the company and stay ahead of the competition.
Automated work with employees and customers, improved workflow, increased profits, etc. Such results sound like the dream of every business owner. No wonder that so many companies seek to automate their processes promptly. But it may be not that easy to do especially if we are talking about a ready-made solution.
The ready-made systems often include many functions that are not needed for your company (so you overpay) and only mess the mind of users (employees). Or there may lack some important features.
Imagine the business tools designed to solve the problems of your business, automate business processes, and bring your company to success. Such tools exist and can be yours!
According to our company experience to develop your business management tools will be the best solution.
Here are the reasons why:
- Customized specifically to your business needs.
- Easy to use.
- You pay only for the features you need.
- Possibility to add more and more functions.
- Pay once for the development (not monthly like in ready-made tools) and use without any limits.
